IBM Color Sensitive Interactive Billboard
via vimeo.com
I heard Adam Greenfield of Do projects talk at The Future of Advertising a few weeks back. (He's worth checking out if you get chance).
One of the things he's interested in is how advertising impacts the urban environment. And advertising as something that can calming and restful instead of fast cut and frenetic. (I've shorten and paraphrased him really badly here - sorry Adam).
It's a really interesting field - so I like this sort of work.
Simple but engaging. Nice.
