New Guinness Worldwide Ad - Bring it to Life
For the best part of ten years, Guinness ads bearing the slogan Good Things Come To Those Who Wait have worked wonders for the drinks brand, garnering fans of both the drink and its advertising around the world. However, tonight a new TV commercial - created by the brand's long serving agency Abbott Mead Vickers BBDO - will air that sees a new campaign line, Bring It To Life, make its debut...
The ad, entitled World (still shown above), sees a group of men playing god and creating a world of their own: Canyons are carved, forests erected and waterfalls are, erm, encouraged - the idea being that this world-creation is a metaphor for the famous surge and settle motion of a pint of Guinness and the way it comes alive in front of your eyes when poured.
What do you think?
More at:
http://www.creativereview.co.uk/cr-blog/2009/november/a-new-guinness-campaign-is-brought-to-life
