20 Apr 2010

The New PUMA Fuseproject - Packaging as Branding

Really nice work by Yves Behar for Puma to reduce packaging waste.

I was gonna get more wax lyrical. But then I read the comments on YouTube.

Check out these 2 gems:

DJHELLO 21 months? To replace a box with a bag? I think Yves saw you coming

FCule 21 FUCKING MONTHS?!?!? Are you f kidding me.. jesus chris

Genius.